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The Meaning of Large Companies‘ Corporate Social Responsibility for Enterprise Management, Economic Success and Social Balance in Globalising Europe

von Martin Schelberg, PhD

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[1.] Msc/Fragment 072 01 - Diskussion
Zuletzt bearbeitet: 2014-12-23 15:34:51 Hindemith
BauernOpfer, Daimler Sustainability Report 2008, Fragment, Gesichtet, Msc, SMWFragment, Schutzlevel sysop

Typus
BauernOpfer
Bearbeiter
SleepyHollow02
Gesichtet
Yes.png
Untersuchte Arbeit:
Seite: 72, Zeilen: 1ff (entire page)
Quelle: Daimler Sustainability Report 2008
Seite(n): 9. 10. 11, Zeilen: 9: right col.: 14 ff.; 10: 14ff; 11: 2ff
[Then ambitious] goals were formulated for each topic area and developed measures to achieve them. The Sustainability Board will now coordinate the implementation of these measures and evaluate their effectiveness, whereby the implementation will be carried out by the corporate functions and business units responsible for each particular issue. They already have the experts and the expertise we [sic] need for this in place at those organizations, so the real challenge is to utilize existing structures and areas of responsibility more effectively. One important measure of success in the opinion of Mr. Grube is the sustainability ratings issued by accredited agencies. Scoring well in such rankings would demonstrate that external experts believe they’re on the right track and have taken the proper measures. That’s also why Daimler authorities are so pleased to have Daimler been listed on the Dow Jones Sustainability Index (DJSI) for the third consecutive year in 2007. Mr. Grube accepts that there’s always room for improvement. Daimler’s goal is to receive worldwide approval for business activities not just from rating agencies but, more importantly, from their various stakeholders, by which customers, employees, shareholders, politicians, government agencies, NGOs, the media, and direct neighbors are meant. Daimler needs to improve here, and one way to do this will be to intensify and restructure the system of engaging in dialogue with their stakeholders. It’s very important not only to tell the stakeholders what they‘re already doing right but also to discuss with them what could be done better in the future.

Some achievements of Daimler 2007 (2008):

Green Car of the year 2007: in New York the Mercedes-Benz E 320 BlueTEC beat out 14 competitors for the title of “World Green Car 2007“. The E 320 BlueTEC is among the cleanest and most economical vehicles in its class.

Daimler share in the DJSI world: The Daimler AG share has been listed for the third time in a row in the Dow Jones Sustainability Index (DJSI World).

Art on world tour: The “from bauhaus to (now!)” traveling exhibition from the Daimler Art Collection was displayed at the Brazilian national gallery MASP from August to October 2007. The exhibition featured around 100 paintings, installations, sculptures, photographs, and video creations from the 1920s to the present.

City buses in practical tests with biodiesel: Mercedes-Benz do Brasil has tested the biodiesel compatibility of its entire engine range. To this end, Mercedes-Benz city buses traveled a total distance of 420,000 km (260,000 miles) on “B5” fuel (5 percent biodiesel admixture).

Environment Grand Prize for the diesoTTo engine concept: The 2007 “Environment Grand Prize” was awarded in Paris to the DIESOTTO engine developed by Mercedes-Benz. The prize honors technological achievements in environmental protection and safety, and their integration into automotive design.

First practical testing of hybrid trucks in Europe (Stuttgart): Deutsche Post World Net is testing the use of hybrid trucks in its business operations in Germany and the UK. At the beginning of 2008, the tests commenced with a Mercedes-Benz Atego BlueTec Hybrid and a Mitsubishi Fuso Canter Eco Hybrid, with the aim of demonstrating the vehicles’ efficiency potential to reduce fuel consumption by up to 20 percent. Additional vehicles are intended to follow.

Compliance officer: Daimler has taken a further step toward sustainably reinforcing its self [surveillance with a view to ethically appropriate corporate management and has established in Stuttgart a newly created, promoted position of “Chief Compliance Officer” at Senior Vice President level, directly below the Board of Management.]

We then formulated ambitious goals for each topic area and developed measures to achieve them. The Sustainability Board will now coordinate the implementation of these measures and evaluate their effectiveness, whereby the implementation will be carried out by the corporate functions and business units responsible for each particular issue. We already have the experts and the expertise we need for this in place at those organizations, so the real challenge is to utilize existing structures and areas of responsibility more effectively.

——— How will you assess the performance of the sustainability management system?

One important measure of success is the sustainability ratings issued by accredited agencies. Scoring well in such rankings demonstrates that external experts believe we’re on the right track and have taken the proper measures. That’s also why we’re so pleased to have been listed on the Dow Jones Sustainability Index (DJSI) for the third consecutive year in 2007. Still, there’s always room for improvement.

——— What are the major challenges Daimler faces with regard to sustainability management?

Our goal must be to receive worldwide approval for our business activities not just from rating agencies but, more importantly, from our various stakeholders, by which I mean customers, employees, shareholders, politicians, government agencies, NGOs, the media, and of course our direct neighbors. We need to improve here, and one way to do this will be to intensify and restructure our system of engaging in dialogue with our stakeholders. It’s very important to me to not only tell our stakeholders what we’re already doing right but also to discuss with them what we can do better in the future.

[page 10:]

“Green Car of the Year 2007”: E 320 BlueTEC. In the contest for the title of “World Green Car 2007,” the Mercedes-Benz E 320 BlueTEC beat out 14 com- petitors. The E 320 BlueTEC is among the cleanest and most economical vehicles in its class.

Daimler share in the DJSI World. The Daimler AG share has been listed for the third time in a row in the Dow Jones Sustainability Index (DJSI World).

Art on world tour. The “from bauhaus to (now!)” traveling exhibition from the Daimler Art Collection was displayed at the Brazilian national gallery MASP from August to October 2007. The exhibition featured around 100 paintings, installations, sculptures, photographs, and video creations from the 1920s to the present.

City buses in practical tests with biodiesel. Mercedes-Benz do Brasil has tested the biodiesel compatibility of its entire engine range. To this end, Mercedes-Benz city buses traveled a total distance of 420,000 km (260,000 miles) on “B5” fuel (5 percent biodiesel admixture).


[page 11:]

“Environment Grand Prize” for the DIESO TTO engine concept. The 2007 “Environment Grand Prize” was awarded to the DIESOTTO engine developed by Mercedes-Benz. The prize honors technological achievements in environmental protection and safety, and their integration into automotive design.

First practical testing of hybrid trucks in Europe. Deutsche Post World Net is testing the use of hybrid trucks in its business operations in Germany and the UK. At the beginning of 2008, the tests commenced with a Mercedes-Benz Atego BlueTec Hybrid and a Mitsubishi Fuso Canter Eco Hybrid, with the aim of demonstrating the vehicles’ efficiency potential to reduce fuel consumption by up to 20 percent. Additional vehicles will follow.

A new position: Chief Compliance Officer. Daimler has taken a further step toward sustainably reinforcing its self-surveillance with a view to ethically appropriate corporate management and has established a newly created, promoted position of “Chief Compliance Officer” at Senior Vice President level, directly below the Board of Management.

Anmerkungen

The source is given on p. 71 once without indication that altogether two and a half pages are taken from the source.

The replacement "we" --> "they" has not been done consistently in the dissertation: "They already have the experts and the expertise we [sic] need for this in place at those organizations"

Sichter
(SleepyHollow02), Hindemith


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