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|[Social network analysis in general studies behaviour of the individuals at the micro level, the pattern of relationships (network] structure) at the macro level, and the interactions between the two.
The analysis of the communication structures that is comprised in SNA study is known as an important element in the analysis of the micro-macro link, the way in which individual behaviour and social phenomena are linked with one another. In this sense, social networks can assist the analysts both the root cause and the result of the behaviour of an individual.
It is fact that social networks study provides and bound chances of individual selections in the mean-time time individuals initiate, build, continue, and break up links and by doing so define the universal structure of a network. However, network structure is seldom constructed by its individuals. It is known as the ‘unintended’ effect of the actions of the individual and can as be called a “spontaneous order”.
|Social network analysis [FN 1] studies the behavior of the individual [FN 2] at the micro level, the pattern of relationships (network structure) at the macro level, and the interactions between the two. The analysis of the interaction structures that is involved in social network analysis is an important element in the analysis of the macro-micro-macro link, the way in which individual behavior and collective phenomena are connected with one another. In this perspective, social networks are both the cause of and the result of individual behavior. Social networks provide and limit opportunities of individual choices, whereas at the same time individuals initiate, construct, maintain, and break up relationships and by so doing determine the global structure of the network. However, individuals seldom consciously construct network structures beyond their own relationships. The overall network structures are often the ‘unintended’ effect of individual actions and can as such be called a “spontaneous order” (see e.g. Hayek 1973).|
No reference given. The content is identical, but formulations have been somewhat adapted.