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Autor     Wikipedia Authors
Titel    Corporate social responsibility
Verlag    Wikipedia
Datum    25. December 2007
URL    https://en.wikipedia.org/w/index.php?title=Corporate_social_responsibility&oldid=180083221

Literaturverz.   

no
Fußnoten    no
Fragmente    2


Fragmente der Quelle:
[1.] Msc/Fragment 039 18 - Diskussion
Zuletzt bearbeitet: 2014-12-24 08:11:50 Hindemith
Fragment, Gesichtet, KomplettPlagiat, Msc, SMWFragment, Schutzlevel sysop, Wikipedia Corporate social responsibility 2007

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Seite: 39, Zeilen: 18-22
Quelle: Wikipedia Corporate social responsibility 2007
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In crowded marketplaces, companies strive for a unique selling proposition which can separate them from the competition in the minds of consumers. Corporate social responsibility can play a role in building customer loyalty based on distinctive ethical values. Several major brands are built on ethical values. Business service organisations can benefit too from building a reputation for integrity and best practice [26].

[26] PALUSZEK, J. Ethics and Brand Value: Strategic Differentiation (PowerPoint). Business and Organizational Ethics Partnership Meeting. Markkula Center for Applied Ethics, Santa Clara University, 2005

Brand differentiation

In crowded marketplaces companies strive for a unique selling proposition which can separate them from the competition in the minds of consumers. CSR can play a role in building customer loyalty based on distinctive ethical values[14]. Several major brands, such as The Co-operative Group and The Body Shop are built on ethical values. Business service organisations can benefit too from building a reputation for integrity and best practice.


14. Ethics and Brand Value: Strategic Differentiation [ http://www.scu.edu/ethics/practicing/ focusareas/business/ethics-and-brand-value.ppt ]

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[2.] Msc/Fragment 040 34 - Diskussion
Zuletzt bearbeitet: 2014-12-24 08:08:29 Hindemith
Fragment, Gesichtet, KomplettPlagiat, Msc, SMWFragment, Schutzlevel sysop, Wikipedia Corporate social responsibility 2007

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Seite: 40, Zeilen: 34-39
Quelle: Wikipedia Corporate social responsibility 2007
Seite(n): 1 (online source), Zeilen: -
6.4 The meaning of corporate social responsibility for risk management

Managing risk is a central part of many corporate strategies. Reputations that take decades to be built up can be ruined in hours through incidents such as corruption scandals or environmental accidents. These events can also draw unwanted attention from regulators, courts, governments and media. Building a genuine culture of 'doing the right thing' within a corporation can offset these risks [20].


[20] KYTLE, B., RUGGIE, J. Corporate Social Responsibility as Risk Management: A Model for Multinationals (PDF), 2005, 21p., Social Responsibility Initiative Working Paper No. 10. John F. Kennedy School of Government, Harvard University.

Risk management

Managing risk is a central part of many corporate strategies. Reputations that take decades to build up can be ruined in hours through incidents such as corruption scandals or environmental accidents. These events can also draw unwanted attention from regulators, courts, governments and media. Building a genuine culture of 'doing the right thing' within a corporation can offset these risks[13].


13. Risk: A model for multinationals [ http://www.ksg.harvard.edu/m-rcbg/CSRI/ publications/workingpaper_10_kytle_ruggie.pdf ]

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